Specializing in Simplifying Small Business Website Designs

Meet the Designer

TRACY NICHOLE GEROW

WEB DESIGNER

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ILLUSTRATOR

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PHOTOGRAPHER

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WEB DESIGNER // ILLUSTRATOR // PHOTOGRAPHER //

Hi, I’m Tracy!

My small business journey started in 2016 after I had my son. Life slowed down just enough for me to finally pursue my dream of entrepreneurship.

I’ve always been a creative—drawing, writing, snapping photos, and even designing business cards just for fun. I began as a photographer, evolving from family portraits to women’s portraiture, and later pivoting to product and food photography during the pandemic. I spent four years creating content for brands like Honest Beauty, Eva NYC, and Dolce Vita, helping them connect with their audience through visual storytelling.

But my love for design didn’t stop at photography. For over eight years, I’ve been crafting my own websites, and now I help small business owners like you build standout brands and online spaces.

Fun facts

Album currently on repeat?

Justin Timberlake, EITIW

Favorite Book?

Every Summer After by Carley Fortune

Favorite season?

Fall for the cozy vibes, Summer for everything else.

Drink of choice?

Water or cafe mocha decaf w/oat milk

My Mission

I believe every small business has a unique story to tell. As a solopreneur, I understand the pressure of doing it all yourself. That’s why I’m passionate about creating simple, beautiful, and effective designs that take the stress off your plate.

Let’s build something that attracts your dream clients, tells your story, and works for you—so you can focus on what you do best. 🖤