Thoughtful, modern design built to reflect your story and support your next level.

Strategic Brand & Website Design for Soulful Founders

Tablet, mobile phone, and laptop sitting on a forest green table with a match green curtain in the background

Strategic Brand & Website Design for Soulful Founders

Thoughtful, modern design built to reflect your story and support your next level.

SHOP TEMPLATES

EXPLORE CUSTOM DESIGN

Laptop sitting on a stack of fashion books and magazines

A Brand & Website That Finally Feels Like You

Calm, intentional, and built to connect with your people.

I design modern, strategic Squarespace websites and cohesive brand identities for soulful founders ready for something more purposeful.

You bring the heart of your business. As a brand and website designer, I’ll bring clarity, structure, and design direction.

Design Services for Your Next Level

CUSTOM BRAND & WEBSITE DESIGN

When You’re Ready to Go Fully Custom

A fully collaborative, done-for-you experience.

We build your brand identity and strategic Squarespace website from the ground up — modern, warm, and rooted in your story.

You’ll walk away with clarity, confidence, and a website built to grow with you.

Brand Identity Design

Custom Website Design

PREMIUM SQUARESPACE WEBSITE TEMPLATES

woman holding a laptop in her hand with a scrolling website on the screen

Launch Your Website This Weekend

For founders who want elevated design without starting from scratch.

Modern, customizable website templates built specifically for creative entrepreneurs and service providers.

BROWSE TEMPLATES

TEMPLATE CUSTOMIZATION

Original ‘Rosette & Vine’ Template

Restyled for Interior Designer

screenshots of two website pages, a wedding website and an interior designer website

Launch Your Website in a Week

Not really into the idea of having to customize your template? That’s okay!

Pick your favorite template, send me your content, and I’ll do the rest. Fonts, colors, layout tweaks — all set up for you in one week.

CUSTOMIZE MY TEMPLATE

About The designer

I’m Tracy, a Michigan-based brand and website designer.

I’m here for the dreamers, the storytellers, the ones building something with heart.

Your business deserves more than a website that “just works.” It deserves intention. If your brand feels a little disconnected or like it no longer reflects where you’re headed, that’s not a failure. It’s growth.

With a background rooted in creative storytelling and design, I bring warmth and strategy together so your brand feels elevated, cohesive, and completely you.

You don’t have to become a web designer to grow your business.

You just need the right partner.

woman sitting on wood floor in a studio working on a laptop that is on a stack of books

LEARN MORE ABOUT ME

Why work with Tracy Nichole Creative?

So you feel empowered, seen, and relieved — with a brand and website that reflect where you’re going

Creative Direction Rooted in Story

Before web design, I shaped brands behind the camera — learning how visuals influence emotion, perception, and trust. That foundation informs every layout, color, and decision I make.
Calm, Strategic Guidance

You don’t need more options. You need clarity. My role isn’t to overwhelm — it’s to provide direction that feels steady, intentional, and aligned.
Built With Founders in Mind

I understand the weight of building something meaningful — and the desire to do it well. Your brand and website aren’t trends. They’re foundations for your next level.

Kind Words from Clients

“Do it! Book with Tracy!”

I had the absolute pleasure of working with Tracy on a statewide directory project. She listened, was attentive, and problem solved with me as I did my homework and client task. She brought a clear creative vision, strong communication, and an incredible eye for detail. The final product is not only visually stunning but also highly functional and will impact Black Maternal Health in Michigan. I highly recommend her!
—Domonique, North Star Birthing Services
"Not only does she make a mean website, she’s an avid reader and “gets” what we as authors need."

When I first published my debut novel, For Eva, I was scrambling. I hastily put together a website “just to have one” but knew I would eventually need a total overhaul by a professional.

Working with Tracy was an absolute dream. She has a fantastic eye, is incredibly talented, and is so down-to-earth. I immediately felt like I was collaborating with a close friend!

I would highly recommend any authors out there who are looking for someone to design their site or revamp their current one reach out to Tracy.
— Jen Davis, Author
"Extremely supportive and listened to my needs."

Tracy was great to work with, she was very professional, thorough, and extremely supportive. She was very responsive and listened to my needs. I highly recommend!
—Tynesha Guest, Golden Path Therapeutics LLC
"My new website is user-friendly and organized!"

I recently had my business website created by Tracy, and I couldn’t be happier with the results! Tracy was professional, organized, and attentive throughout the entire process. She took the time to ask thoughtful questions to ensure the website reflected the unique vibe of my business.
—Leisa Conklin, Therapeutic Massage by Leisa LMT
"Smooth process with exceptional results!"

I have collaborated with Tracy on a number of projects for two women's fashion footwear brands. She has delivered every time and always impresses our team with her attention to detail, creativity, and ability to stay perfectly organized while juggling all the moving parts of our photoshoots. I would recommend Tracy's photography services for anyone seeking a smooth process with exceptional results.
—Dana Tracy, Linea Paolo Shoes