A woman with curly hair, glasses, and a beige sweater sitting in a wooden chair at a desk, working on a digital tablet with a stylus. The desk has a laptop, a stack of books, a mug, a notebook, and a pen. The background has a shelf with decorative items and a plant, with sunlight casting shadows on the wall.

CUSTOM WEBSITE DESIGN FOR GROWING BUSINESSES ACROSS MICHIGAN & BEYOND

Your Business Has Grown. Your Website Should Grow With It.

Your business is legit. Now let’s make sure your website looks the part. Custom websites and strategic templates designed to help you show up with confidence and connect with the right people.

start your project →
start your project →
view my work →

Are you proud to send people to your website — or is it just kind of… there?

You shouldn’t have to cringe every time you send your website link.

Your site should feel polished, intentional, and like an actual reflection of your business — whether that means going fully custom or starting with a strategically designed template that gives you the custom feel without the custom price tag.

Recently Launched Client Websites

THE DROP LACTATION

REDMOND FUNCTIONAL HEALTH

MI BLACK BIRTHWORKER DIRECTORY

HUG BLACK DOULA COLLECTIVE

So, how much website help do you need?

Want me to build the whole thing? Need a website with a few more moving parts? Or want a really good starting point you can customize yourself?

You’ve got options

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Services

  • Screenshots of a website for Mid-Michigan Functional Health Practitioners, showing team introductions, service information, and program details, with images of smiling women and natural-themed design elements.

    Custom Website Design

    For when you're ready to hand it over.

    No more piecing things together and hoping it works. We'll create a strategic, personality-filled website built around your business, your people, and where you're headed next.

    LET'S BUILD YOUR WEBSITE →
  • Screenshots of a website homepage for Michigan Black Birthworker Directory, featuring information about supporting Black families, a search directory of birthworkers, and community images.

    Advanced Website Design

    When your website needs to do a little more.

    Directories, memberships, resource libraries, custom functionality — this is for the bigger ideas that don't fit neatly into a standard website.

    EXPLORE ADV. WEBSITE DESIGN →
  • Digital tablet displaying an interior design team profile, on a workspace with a notebook, pen, small basket, and a bowl of binder clips, with a textured beige background and a woven placemat.

    Squarespace Templates

    Custom vibes, but you’re a baller on a budget. Templates made by yours truly ☺︎

    Start with a strategically designed Squarespace template, add your brand and content, and make it completely yours.

    FIND YOUR TEMPLATE → 
About The Lansing Website designer

I’m Tracy, a Michigan website designer helping growing businesses finally have a website that feels like them.

You’ve already done the hard part: building the business.

I’m here to help make sure your website actually reflects it — with thoughtful design, clear strategy, and enough personality to make it feel like you, not another copy-and-paste business site.

Whether you’re ready for something fully custom or just need a better starting point, the goal is the same:

a website you’re proud to show off.

woman sitting on wood floor in a studio working on a laptop that is on a stack of books
LEARN MORE ABOUT ME 
CLIENT TRANSFORMATION

When the website finally catches up to the business.

Redmond Functional Health had outgrown the website it started with. Together, we created a warmer, more elevated brand and website that better reflected the care behind the practice and made the client journey feel clearer from the very first click.

SEE THE TRANSFORMATION →

BEFORE

AFTER

A little client love

❤︎⁠

A little client love ❤︎⁠

  • "I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business..."

    Working with Tracy was seamless from start to finish. Her process is incredibly organized, making what can feel like an overwhelming project feel clear and manageable.

    She was collaborative, receptive to feedback, and truly invested in creating something I loved. I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business, bringing on new practitioners and continuing to expand my practice.

    As a business owner myself, I really value not just what’s delivered, but how it’s delivered. Tracy exceeded my expectations on both. Highly recommend working with Tracy!

    —Rachel Redmond, Owner of Redmond Functional Health

  • “Do it! Book with Tracy!”

    I had the absolute pleasure of working with Tracy on a statewide directory project. She listened, was attentive, and problem solved with me as I did my homework and client task. She brought a clear creative vision, strong communication, and an incredible eye for detail. The final product is not only visually stunning but also highly functional and will impact Black Maternal Health in Michigan. I highly recommend her!

    —Domonique, North Star Birthing Services

  • “I needed someone that could integrate all the bells and whistles."

    “I had a vision for a project and needed someone that could integrate all the bells and whistles and Tracy did just that. I appreciate her professionalism and timeliness. She's a joy to work with and I highly recommend her.”

    —Shonte’ Terhune, The Drop Lactation

  • "Not only does she make a mean website, she’s an avid reader and “gets” what we as authors need."

    When I first published my debut novel, For Eva, I was scrambling. I hastily put together a website “just to have one” but knew I would eventually need a total overhaul by a professional.

    Working with Tracy was an absolute dream. She has a fantastic eye, is incredibly talented, and is so down-to-earth. I immediately felt like I was collaborating with a close friend!

    I would highly recommend any authors out there who are looking for someone to design their site or revamp their current one reach out to Tracy.

    — Jen Davis, Author

  • "Extremely supportive and listened to my needs."

    Tracy was great to work with, she was very professional, thorough, and extremely supportive. She was very responsive and listened to my needs. I highly recommend!

    —Tynesha Guest, Golden Path Therapeutics LLC

  • "My new website is user-friendly and organized!"

    I recently had my business website created by Tracy, and I couldn’t be happier with the results! Tracy was professional, organized, and attentive throughout the entire process. She took the time to ask thoughtful questions to ensure the website reflected the unique vibe of my business.

    —Leisa Conklin, Therapeutic Massage by Leisa LMT

  • "Smooth process with exceptional results!"

    I have collaborated with Tracy on a number of projects for two women's fashion footwear brands. She has delivered every time and always impresses our team with her attention to detail, creativity, and ability to stay perfectly organized while juggling all the moving parts of our photoshoots. I would recommend Tracy's photography services for anyone seeking a smooth process with exceptional results.

    —Dana Tracy, Linea Paolo Shoes

A little client love

❤︎⁠

A little client love ❤︎⁠ 

WHAT IT’S LIKE TO WORK TOGETHER
woman sitting on a couch with a notebook sketching plans

A collaborative process designed to make the journey feel just as good as the destination.

Creating a website doesn’t have to feel overwhelming. I’ll guide you through each step, ask the right questions, and help you make confident decisions along the way. You’ll always know what comes next, what’s expected, and where we are in the process.

Together, we’ll create a website that’s not only beautiful, but built with intention using our 3-phase process.

  • Every successful website starts with a clear plan. We'll review your current website, business goals, and existing content to develop a strategy that better positions your business while creating a clear roadmap for your design.

  • Once the design direction is approved, I'll build your new custom website using the platform that's the best fit for your business goals, content needs, and long-term maintenance.

  • The final phase focuses on polishing every detail before launch. We'll complete final refinements, optimize the website for search, thoroughly test functionality, and prepare everything for a smooth transition to your new website.

    After launch you’ll have 1-week of functionality support only.

DESIGN TIMELINE:

Most Strategic Website Design projects are completed in 3 to 6 weeks, depending on the scope of the project, how quickly feedback is received, and how prepared your content is before we begin.

Why work with Tracy Nichole Creative?

Because your website should feel good and do its job.

  • Design that actually feels like you

    Every choice is made to reflect your brand, connect with your people, and make your business easier to understand.

  • You won’t be left figuring it out alone

    I’ll guide you through the process, keep things moving, and help make the decisions that tend to send people straight into a 47-tab spiral.

  • Built so you can actually use it

    Your site should still feel manageable after launch. You’ll walk away with something polished, professional, and easy to keep up with.

Ready for a Website That Feels Aligned with Where You’re Going?

Whether you’re starting fresh or stepping into your next level, I offer focused design experiences that make it easier to launch with confidence and grow.

Explore Design Services