CUSTOM WEBSITE DESIGN FOR GROWING BUSINESSES ACROSS MICHIGAN & BEYOND

Your Business Has Grown. Your Website Should Grow With It.

Whether you're evolving your brand, expanding your services, or planning something more complex, I'll guide you through the process and create a website built around your business, not just your industry.

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Built on Understanding.

Designed for What's Next.

Built on Understanding. Designed for What's Next.

A woman with curly hair, glasses, and a beige sweater sitting in a wooden chair at a desk, working on a digital tablet with a stylus. The desk has a laptop, a stack of books, a mug, a notebook, and a pen. The background has a shelf with decorative items and a plant, with sunlight casting shadows on the wall.

Your website got you here. It should help take you where you're going next.

As your business grows, it's natural for your website to fall behind.

Maybe your services have evolved. Maybe your audience has changed. Or maybe your business has taken a completely new direction.

Whatever your next chapter looks like, your website should reflect who you are today while supporting where you're headed tomorrow.

The good news?

You don't have to figure it out alone.

How I can help

Wherever you're headed, there's a path forward

Whether you're ready for a custom website, planning something more complex, or simply need focused design support, we'll find the approach that's right for your business.

  • Screenshots of a website for Mid-Michigan Functional Health Practitioners, showing team introductions, service information, and program details, with images of smiling women and natural-themed design elements.

    Strategic Website Design

    Your business has evolved. Your website should reflect it.

    Thoughtfully designed websites for growing businesses ready for more than just a fresh look. Together, we’ll create a website built around your goals, your audience, and where your business is headed next.

    Explore Strategic Website Design →
  • Screenshots of a website homepage for Michigan Black Birthworker Directory, featuring information about supporting Black families, a search directory of birthworkers, and community images.

    Custom Website Experiences

    When your vision goes beyond a traditional website.

    From directories and membership platforms to resource libraries and custom functionality, these projects are designed for businesses ready to create a more dynamic online experience.

    Explore Custom Website Experiences →
  • Digital tablet displaying an interior design team profile, on a workspace with a notebook, pen, small basket, and a bowl of binder clips, with a textured beige background and a woven placemat.

    VIP Design Day

    Focused support. Meaningful progress.

    Perfect for past clients or businesses that need expert design help without starting from scratch.

    See If a VIP Day Is Right for You → 
About The Lansing Website designer

I'm Tracy, a Michigan website designer helping businesses grow into their next chapter with strategic websites.

I’m here for the dreamers, the storytellers, the ones building something with heart.

Your business deserves more than a website that “just works.” It deserves intention. If your brand feels a little disconnected or like it no longer reflects where you’re headed, that’s not a failure. It’s growth.

With a background rooted in creative storytelling and design, I bring warmth and strategy together so your brand feels elevated, cohesive, and completely you.

You don’t have to become a web designer to grow your business.

You just need the right partner.

woman holding a laptop, smiling.
woman sitting on wood floor in a studio working on a laptop that is on a stack of books
LEARN MORE ABOUT ME

Why work with Tracy Nichole Creative?

So you feel empowered, seen, and relieved — with a brand and website that reflect where you’re going

  • Creative Direction with Intention

    More than just pretty design, every detail is thoughtfully shaped to reflect your brand, connect with your audience, and support where your business is headed.

  • A Streamlined, Guided Process

    My process is designed to keep things moving with clarity and structure.

  • Built for Simplicity

    You’ll walk away with a site that looks polished and professional and feels easy to manage after launch.

FEATURED WORK

Every project tells a different story.

No two businesses are the same, and their websites shouldn't be either. Every project is thoughtfully designed around the people behind the business, the audience they're trying to reach, and where they're headed next.

Here are a few of the businesses I’ve had the privilege of partnering with.

  • Website for Redmond Functional Health featuring images of smiling women, health services, and information about mid-Michigan health practitioners.

    Redmond Functional Health

  • Screenshots of a website promoting breastfeeding support and lactation community resources, featuring images of women, mothers, and breastfeeding mothers.

    The Drop Lactation

  • Screenshot of a website for Michigan Black Birthworker Directory, featuring group photos of Black women, a search bar to find Black birthworkers, and sections about connecting and supporting Black families and birthworkers.

    Michigan Black Birthworker Directory

  • Screenshots of a book's promotional website with images of palm trees, a guitar, and a vinyl record, promoting Jennifer Davis's novel "For Eva" and other books.

    Author Jen Davis

Kind Words from Clients

  • "I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business..."

    Working with Tracy was seamless from start to finish. Her process is incredibly organized, making what can feel like an overwhelming project feel clear and manageable.

    She was collaborative, receptive to feedback, and truly invested in creating something I loved. I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business, bringing on new practitioners and continuing to expand my practice.

    As a business owner myself, I really value not just what’s delivered, but how it’s delivered. Tracy exceeded my expectations on both. Highly recommend working with Tracy!

    —Rachel Redmond, Owner of Redmond Functional Health

  • “Do it! Book with Tracy!”

    I had the absolute pleasure of working with Tracy on a statewide directory project. She listened, was attentive, and problem solved with me as I did my homework and client task. She brought a clear creative vision, strong communication, and an incredible eye for detail. The final product is not only visually stunning but also highly functional and will impact Black Maternal Health in Michigan. I highly recommend her!

    —Domonique, North Star Birthing Services

  • “I needed someone that could integrate all the bells and whistles."

    “I had a vision for a project and needed someone that could integrate all the bells and whistles and Tracy did just that. I appreciate her professionalism and timeliness. She's a joy to work with and I highly recommend her.”

    —Shonte’ Terhune, The Drop Lactation

  • "Not only does she make a mean website, she’s an avid reader and “gets” what we as authors need."

    When I first published my debut novel, For Eva, I was scrambling. I hastily put together a website “just to have one” but knew I would eventually need a total overhaul by a professional.

    Working with Tracy was an absolute dream. She has a fantastic eye, is incredibly talented, and is so down-to-earth. I immediately felt like I was collaborating with a close friend!

    I would highly recommend any authors out there who are looking for someone to design their site or revamp their current one reach out to Tracy.

    — Jen Davis, Author

  • "Extremely supportive and listened to my needs."

    Tracy was great to work with, she was very professional, thorough, and extremely supportive. She was very responsive and listened to my needs. I highly recommend!

    —Tynesha Guest, Golden Path Therapeutics LLC

  • "My new website is user-friendly and organized!"

    I recently had my business website created by Tracy, and I couldn’t be happier with the results! Tracy was professional, organized, and attentive throughout the entire process. She took the time to ask thoughtful questions to ensure the website reflected the unique vibe of my business.

    —Leisa Conklin, Therapeutic Massage by Leisa LMT

  • "Smooth process with exceptional results!"

    I have collaborated with Tracy on a number of projects for two women's fashion footwear brands. She has delivered every time and always impresses our team with her attention to detail, creativity, and ability to stay perfectly organized while juggling all the moving parts of our photoshoots. I would recommend Tracy's photography services for anyone seeking a smooth process with exceptional results.

    —Dana Tracy, Linea Paolo Shoes

Ready for a Website That Feels Aligned with Where You’re Going?

Whether you’re starting fresh or stepping into your next level, I offer focused design experiences that make it easier to launch with confidence and grow.

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